Your latest Netflix addiction, your favourite YouTuber or a quick Google Search; a compilation of functions you would expect to be doing on your computer.
Taking the relatively ‘old’ technology format of a TV and combining it with the ‘new’ Internet, results in not only a technological- but also in a media convergence. Broadcast media in the shadow of the new media; live TV meets on-demand options, an innovation that may not hold exclusively positive implications.
This is outlined in Ofcom’s – the independent communications UK regulator – Annual Public Service Broadcasting report 2015. Ofcom (2015) notes that on-demand competitors such as Netflix and Amazon Prime are linked to a decrease in Live TV viewership amongst the younger generation. Conclusively, this has a financial impact on the broadcaster and the production sector respectively. A decrease in Live TV which goes hand in hand with a profit increase for tech giants as well as emerging online services. Additionally, an enhanced consumer experience is being created but at the risk of excluding older generations based on technological innovations occurring at high pace.
Convergence is certainly a debate which will increasingly attract more attention. As it holds positive as well as negative implications, a balance must – theoretically – be found to outweigh negative extremes and therefore business models have to adopt.
Check out this The Guardian article in which the CEO of a media company talks about opportunities of media convergence.