It’s extremely difficult to find anyone of this generation who is not a Netflix enthusiast; however I am not one. As a TV student, the thought of television moving online with no schedules, no weekly episodes and a new way of promoting and distributing content scares me because the future is unclear. The television industry is undergoing huge changes which raises many debates, for instance; will the license fee survive? Pre university, I loved sitting down in front of the TV (every night) after waiting for a programme all week. However, now being at university and not even having the luxury of a TV meant an end to this. Luckily for me, despite my pessimistic outlook, online television and on-demand services are constantly improving. It is possible to watch a programme on BBC Iplayer an hour after it was broadcast, something no one could have anticipated just 10 years ago. Channel Four’s on-demand service (All 4) contains hours and hours worth of programmes from their archives meaning there is always something to watch. I do have to admit, though, that I have watched Making a Murderer, although I am not even sure whose Netflix account information I was using at the time.
I am slowly coming round to the idea of online streaming as I can see the benefits. Audiences can choose what to watch when, including binge watching. Sharing content by word of mouth or social media leads to a buzz around certain programmes (i.e. Making a Murderer/ House of Cards) meaning audiences can feel involved in something and content providers do not have to spend much money on traditional forms of advertising. I found a video which discusses this in detail and raises some interesting debates. It also relates to the Sound, Story, Text and Image module:
What do you think about the blog post title? Do you think the convergence between TV and the Internet will continue and how could it develop?