What is so significant about convergence?
Convergence has allowed outlets such as print, radio and television to be made accessible through the internet. With this in mind it could be argued that this may influence people to accept new forms of technology, an example being people who are not computer literate.
The advantages of these changes being made to technology is that it is now portable, easy to access and offers a variety of choice. Therefore this further benefits the media industry as they are able to utilise forms of advertising. “What we are now seeing is the hardware diverging while the content converges.“(Henry Jenkins, Culture Convergence) This quote supports why media convergence is changing social media for the better
However challenges in the industry relating to social platforms are that consumers are turning to this as a new form of communication rather than making a phone call or text. For example smartphones have become so versatile in what they offer, some offer apps, internet, GPS etc… sales in newspapers and games have actually decreased due to this.
Media convergence brings audience fragmentation as well as financial and economical implications as not everyone can afford devices like smartphones and tablets. This also means the media companies have more power over society.