When I read this weeks brief, to find something online that is driven by its audience, the first thing that came to my mind was SoundCloud. Created in 2007, the platform “allows users to upload, record, promote, and share their originally-created sounds“. Its free service attracts 175 million unique monthly listeners, and the amount of content these users create is astounding. According to the companies data, content creators upload about 12 hours worth of audio every minute.
The reason I think SoundCloud is driven by its audience is because, without their contributions, the website would fail to exist. What makes it even better is the diversity of artists sharing their music on the platform. From stars like Kanye West promoting their new albums, to underground grime artists uploading their latest tracks, the diversity in the music is incredible.
A few months after it was founded, SoundCloud entered a war with MySpace to become the biggest platform for musicians to distribute their music. Judging by the lack of users on MySpace these days, SoundCloud won. With such a simple
With such a simple interface as well, SoundCloud ensures that anyone, anywhere in the world can upload their music and share it with others. And with more than 40 million registered users, SoundCloud is well and truly driven by its audience.