Every once in a while the internet becomes fascinated by the latest craze, and in the summer of 2014, it all became about pouring ice cold water over your head in aid of raising money for Amyotrophic lateral sclerosis. The reason behind pouring ice cold water over your head was because it is said the sensation is similar to the feeling you get when you have the disease.
It became an internet meme- everyone from a drunken Chris Pratt to Kermit the Frog and everyone on your Facebook timeline took part. It became an internet meme because everyone could get involved and they could get all of their friends involved, too.
The question of whether the pouring of water over your head was more useful than actually donating to the charity is debatable. But it raised awareness of the disease and for those few short months in 2014, everyone was getting involved, which is what the inventors of the ice bucket challenge intended.
Although the ice bucket challenge was triggered by a serious subject, it was a fun activity that captured the imagination of the whole internet. It was the ultimate way of raising awareness through audience participation, and managed to raise money for the charity. If another serious disease could come up with a similar way of raising awareness, it’s obvious that the internet would lap it up in a similar way.