I can’t really make an accurate estimate of how many people in this group have a LinkedIn profile, but I do, and while it’s currently hardly active I know that it will be helpful and interesting in the future – and here’s why:
Boasting more than 400 million members from more than 200 countries, LinkedIn is as diverse demographically as it is in its variety of industries. It is the largest professional network where people in any business can digitally list their skills, education history and work experience, building what is essentially a virtual CV. With colleagues and friends building your personal network, they can endorse your skills, raising your employability – indeed, LinkedIn is widely used by headhunters to roam networks and recruit the best possible candidate for a job without going through the hassle of hundreds of applications.
Furthermore, you can follow businesses and brands you’re affiliated with, to create contacts in their network or simply keep up with them, and join groups relevant to your field. In our case, for example, Media & Entertainment Professionals, which regularly informs 170,000 members about industry news. There are also so-called influencers on the site, featuring high-profile people such as David Cameron or Bill Gates, who blog posts to spread their cause and mean to inspire followers to find success by listing their own CVs.
The fact that LinkedIn’s community is consistently growing and being used to widen one’s professional network from both the top and bottom of the career ladder tells us that it might come in handy in the future. And since we know that for example online dating is a very successful concept nowadays, why not give being matched up with a job or useful contacts a go? We might get lucky.