BskyB, which is more commonly known as just Sky, is owned by its founder Rupert Murdock. The company has many different branches, such as Sky Movies, Sky TV and Sky Sports. I’m going to focus on the last one of these branches, Sky Sports.
In the UK, to get access to Sky, you need to sign up to a package deal that could end up costing over £50 a month on top of other bills. With these packages, the viewer gets access to Sky Go, which allows them to stream whatever channel they like online. For example, if a person was to sign up to the sports package, they could stream Sky Sports channels 1 to 5 through their laptop. Because Sky has broadcast rights to a number of events such as the Premier League, it has become hugely popular in the UK.
Therefore, the only way to legally watch most sport on TV is to be a Sky member. This is very costly, and not everyone can afford it, so many people turn to streaming sport online through illegal websites.
If Sky was to share their TV through a creative commons license, it would ensure everyone had access to watch what they want, when they want. Thus making illegal streaming completely useless, and reducing the number of people doing it.
Of course, this would never happen. As a business, Sky aims to turn a profit, so offering their services for free would completely ruin the company.
But it’s good to dream that maybe one day sport will be free, or cheaper to watch and stream.