Gone are the days of going down to a music shop and picking up a CD, we now live in the age of online streaming and the music industry has had to adapt. There are many different music streaming services available but the most popular and well-known is Spotify.
Spotify was launched in Sweden in 2006 and today counts more than 75 million users. I chose Spotify as an example of media convergence as it combines two already existing platforms, music and the internet. In an age where anybody can illegally download and stream music Spotify offers its users the ability to stream music legally while licensing a whole back-catalogue of artists.
Since 2009 users can pay for Spotify Premium to remove advertisements from appearing during songs. The money generated from the Premium version is then used to acquire more music for the already enormous collection of music and pay artists.