This module has presented itself with fascinating topics that have been of interest to me. Whilst I have enjoyed learning new things about how the internet influences society, I have also learned how to identify different views and perceptions of our society and how we relate to the media. However whilst convergence presents itself with several advantages, you could question whether media convergence is more beneficial to its industry or society.
I found the topic of convergence to be the most interesting to me because although I learned about it briefly in A2 Media studies, I wasn’t aware of the impact that it had. People of the media tend to get excited about convergence because it holds so much promise, the merging of mass communication outlets (print, radio, television) through digital platforms is both overwhelming but impressive.
As a music fan, I especially liked learning how convergence has made an impact to the music industry, changing how audiences access, listen and use music. Also due to popular demand social networking sites like Facebook and Myspace to distribute the music and promote the artists.
Since gaining a better understanding of convergence, I’ve learnt that converged communication provides various tools for storytelling as a way of presenting information and allowing audiences to interact.